The Ultimate Cheat Sheet for a Rewarding Career in Digital Marketing

We live in a world where real-time updates are everything. This has led to digital marketing becoming the most important marketing tool for any organization.

We have integrated electronics in our daily lives, both at work and personal lives. Organizations that have embraced digital marketing for their consumer goods and services as part of their trade are probably the most successful companies today.

Digital marketing is the new frontier to build a lucrative and profitable profession. We have seen how many youths are making a killing out of digital marketing.

How are you maximizing your social network presence? Are you maximizing it to bring you some extra cash or you use it for the hundreds of like alone? If it’s the later, then its about time to change it. Despite your academic background, you can become a digital marketer if your commit to it.

You don’t need to attend a class to know about digital marketing, these are things you can teach yourself and practice with your own social platforms. We are going to share some of the skill set that you require for a profitable career in digital marketing.

These include, general skills, content creation skills, internet marketing skills and other valuable skills that will make you stand out.

Here are 13 key skills that would greatly enhance your professional value as a digital marketer.

General skills

1. Strategy development

Strategy development is an asset that every digital marketer should possess. Strategy development will see you formulate a fitting framework for an organization or a campaign that you are running. This skill will enable you to build a sustainable formula for inbound digital marketing success, generating higher returns and a loyal base of brand customers.

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2. Research skills

With today’s competitive work environment, one needs to be resourceful if they are to be successful. Ability to research diligently will ensure that you drive comprehensive campaigns based on facts. You will need to be up to date on local and international trends that will help you run successful digital marketing campaigns and work with insightful data.

Content creation skills

1. Video editing and marketing skills

Seeing is believing in the world of today. Video marketing is the trend in digital marketing, if you can’t produce and/or edit marketing videos you are cannot make it in this industry. Work and improve your video production as well as marketing skills.

2. Photoshop skills

Digital marketing is a means of communication that requires one to be able to pitch a concept within 3 minutes maximum. You will need to win audience’s attention by using your Photoshop skills to create engaging infographs and interactive videos to drive successful campaigns or events.

We’ve all seen those video adverts that you can’t help but watch and rewatch due to the top notch photoshop skills and message.

3. Content development

Digital marketing entails content generation for organizations’ blogs, website and social media platforms. You will need to be creative and witty, familiar with CMS platforms and tech savvy on sites you can outsource content from. You Should be able to know your target audience and tailor your content to their needs.

Internet marketing skills

1. Email marketing

Email marketing has been there since our forefathers time and its still a powerful strategy today. You need to have top notch skills that will get people to read your emails.

You have to be very crafty on how you formulate the email subject so that someone is interested to read and the email content should be engaging to have me want to click for further details.

We’ve all received those push emails that you trash even before opening just because the email subject does not speak to you. You need to have email marketing strategies that will drive the content.

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2. Search engine marketing

Site optimization is a must know, if you don’t know, digital marketing is not for you. You need to be savvy on search engine/page optimization, paid advertising, and link building all geared towards garnering more organic leads for your sites. You should be well versed with web analytics to be able to monitor and valuate your efforts.

Monitoring and evaluation is important as one is able to have better judgement of their strategies and refine them according to the audience needs.

Valuable skills

1. Crisis management

We’ve all seen those digital marketing campaigns that have turned into a nightmare. In today’s digital marketing, one needs to be good at handling crisis whenever they arise and work to uphold the organization’s brand on all fronts.

Take up free online courses on digital marketing and build your brand through practice, digital marketing is the new front hustle. Maximize your social platform by helping small brands push their brands and grow.

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