4 Sensational Personal Branding Tips For A Kenyan Job Seeker

If you’ve been actively in search of job vacancies in Kenya, you may have come across the word branding on job descriptions more and more often in reference to you job search.
But what does it involve? Unless you are a marketing professional, this can really sound as a mystery, if not overwhelming.
Imagine you were looking for a perfect joint for the Valentine’s Day treat and you have to go through a number before you get the best. The impression you get from various websites, the word of mouth from colleagues & the ratings will definitely make an impact on which get away venue you will choose.
The same case applies with your brand. As a job seeker your brand, as simply stated, is you.
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Think of yourself as a solution to a problem the employer at Westlands might be undergoing potential which might be different from another one in Nakuru. A solution for which they are willing to pay handsomely!
Your mission is to self-position yourself as a unique entity to ensure that your potential employer is aware of what you can do for them. This is what makes you more hirable – and more likable – than someone with similar qualifications.
So how do you achieve this? 4 ways;

4 easy steps to start branding yourself as a job seeker

1. Keep a consistent track of your online presence
In this digital age, you can’t miss an online presence. Most job vacancies in Kenya are posted online. Additionally, employers are online hence it will be only prudent to keep your online content consistent.
LinkedIn for instance,  as a primary career site, should be your main professional pillar and a playground where you make sure your profile there enhances your CV in content and professionalism. Remember, be consistent!
It would be distracting at best and a deal breaker at worst if your LinkedIn profile does not match and enhance your resume.
2. Build a well-connected network
Once you have a killer personal brand across your social media platforms, you want others to see it. Your day to day activities should all be centered on creating a well-connected professional network that might come in hand at any moment. Attend events, connect with employers, join professional associations etc.
One way to do this is by joining LinkedIn groups to connect with others who focus on your field and expertise. Once you have a strong social network, you can ask your friends to introduce you to new contacts you think might be valuable to you.
This way you can build your network – and your credibility.
3. Ensure your brand is evident on your CV
Your online persona might fit a position perfectly, but you want to make sure that fit is conveyed accurately in your CV.
Just as you went over the websites to get a perfect Valentine’s Day spot, Recruitment Agencies in Kenya together with other employers get your first impression from the document you present to them.
Let your CV reflect who you are in the best light possible. Next you need to craft a powerful statement detailing what you bring to your future employer as well as a concise, chronological listing of your previous positions and your accomplishments.
Should you find trouble doing this, consult CV Writing experts in Kenya for advice.
4. Finally, Be smart with your brand to get hired
Above everything else self believe is key. In a sea of CVs presented to employers, it couldn’t be harder to stand out than it is right now.
While your experience screams, “Hire me!” so does everyone else’s.
These four steps should be your guidance towards building a strong and consistent brand. After you have completed these, there are more.
You can expand to other social media sites, Google, search engine optimization and more if you like, but to start, all you need to do is build a great resume, great social media profile and a good referral or reference base.